As far as bad websites go, we’ve seen it all.

Potentially business-threatening cases of Crap Websitis are continually plaguing business owners who are new to the world of internet strategy.

A website generally starts out in good health and with great intentions but onset of symptoms is fast.

We are passionate about ending the suffering by sharing information via our blog that will help you to get a website that gets results. If you have questions, or need personalised advice, you’re welcome to contact us by email

Why Grassroots Internet Strategy?

All jokes aside, this program was created to help you avoid the problems and issues that business owners regularly face when setting up a new website.  Our aim is to save you time and money, and help you create a website that you’re happy with.

This program was created by Serena Star Leonard of Star Coaching and Melinda Samson of Click-Winning Content.

Together we have over 29 years experience working in sales and marketing roles, have set up seven businesses and not-for-profits and worked with hundreds of business owners to improve the results of their websites and online marketing activities.

This website shares what we have learned through trial, error, research, discussion with web experts and of course, our successes and failures!

Serena Social Star

Serena aka Social Star

Serena is the ultimate social butterfly. She is the kind of person who has 400 friends in Facebook and she knows every one of them. She has a passion for helping people start businesses that create dream lifestyles and projects that give you warm fuzzies. After years of coaching small business owners she wants to eliminate common problems through sharing resources – a real business hippy!

Search-Mel

Melinda aka Search-Mel

Mel is fascinated by the long list of things you can do to help get your website on page one of Google.  With over seven years of hands on experience in results driven online marketing campaigns, Melinda is a web copy writer and Qualified Google Advertising Professional. She loves the chance to explain web stuff in a way that makes it easy to understand.

We’re tired of seeing hard working people, who have brilliant business ideas, get disheartened because their websites don’t match their expectations.

With your help we will eliminate Crap Websitus.

Mel and Serena

“Together, Mel and Serena have helped me understand the big picture of both search engine and social media marketing that I need to get results from my website.  And while I’m learning I’m having far more fun than I expected!

Jennifer Berensen, www.wealthsolutionsbiz.com

Read more about Mel and Serena in You say Pot-a-to, I say Pot-ah-to, let’s call the whole thing a business partnership