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Belinda Weaver
Belinda is a professional marketing copywriter who confidently walks the line between writing effective copy and creating an engaging brand personality. Why choose between them? Copywrite Matters for professional copywriting services: Copywrite Matters The Copy Detective for a weekly dose of copywriting, marketing and all things business: The Copy Detective
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Tight copywriting: What is it and how can you get it?
If you want your blog website copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’ really mean?
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7 incredibly effective ways to repurpose old blog posts
If you’ve been blogging for a while you probably have quite a stockpile of interesting and useful posts. Well that’s the aim anyway! But how often do you read your old blog posts? If you forget about them once they’re published you’re missing out on a gold mine of content marketing opportunity! Here are seven
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How to add some excitement to your blog posts
When you start blogging regularly, it’s tempting to put down every thought you’ve ever had on a particular subject. When you do that, your blog posts tend to look like what they are – great long streams of consciousness with sentences that go on for days. If you want to make your blog posts inviting
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5 straightforward ways to break up long copy (and keep your readers hungry for more)
There is something quite intimidating about a long page of copy. Whether it’s a blog post, a web page or an article, when I’m faced with line after line of unbroken text, I feel exhausted just looking at it! Long, unbroken copy can be a real turn-off because most people don’t read nowadays; they skim.
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Boost your search engine ranking with a word cloud
My name is Belinda. I am an SEO copywriter and a Wordle addict. What’s a Wordle? Wordle is a free online tool that generates word clouds from any text, blog or RSS feed. In the word cloud created, the most frequently used words are bigger and more prominent.
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How to Write a Killer About Me Page (That Grows Your Business, Not Your Ego)
So let’s begin by considering the main reasons you need an About page on your website or blog. You can finally Google yourself and see something worthwhile Your mum will see your name on the interweb (for all the right reasons) Finally, you get to tell everyone about your awards! You can make a real
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Why Your Website Call To Action Sucks
A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action that guides people towards an outcome. It’s a clear direction, unambiguous and direct and it’s one of the factors behind driving real action
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The Secret To Why A Good Copywriter Does More Than Write Good Copy
To write effective marketing campaigns, campaigns that really connect with people and drive them to action, a copywriter needs to understand your business, your marketing goals and your target market. They need to understand the values your business holds dear and what makes you unique. All of this information forms the foundations of your business
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