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Search-Mel
Melinda, generally known as Mel, is half of the Grassroots team. She is a Google Qualified Advertising Professional and a SEO Web Copywriter. Mel's aim is to make the web world a better place.
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How to Make your Web Content Look Neat in a Tweet
The Australian Open is in full swing in Melbourne at the moment and as a huge tennis fan I’ve been adding loads of new content to my tennis blog and also sharing other people’s content regularly via Twitter. Several times I’ve wanted to share articles that I enjoyed reading but gave up either because I
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7 Ways to Whip your Web Marketing into Shape in Just 7 Minutes
What can you do in 7 minutes? It doesn’t sound like a lot of time but when I started thinking about all the different things most people do in a single day, I realised that actually, you can do a lot in 7 minutes. If you’re like me, you could spend 7 minutes staring out
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Website Boot Camp: Get in fast and save $100!
Are you ready to take your website marketing to the next level? We’ve taken out the jargon and all the confusing corporate fluff and created a program that is 100% practical. The Website Boot Camp will get your website ready to kick ass in 2012.
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5 Sure Fire Ways to Stretch Out Your Google AdWords Budget
Google AdWords is a fantastic way to increase targeted traffic to your website; and whether your advertising budget is big or small, you want it to st-r-e-t-c-h as far as possible. So if you’re managing your campaigns yourself, or planning to get started with Google AdWords soon, here are some sure fire tips for getting
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Online Marketing: Why You Need to Think Globally and Price Locally
A packet of popcorn costs more in a cinema and less in the local market. Despite this difference – which people are aware of – people are willing to buy it from the cinema. This willingness is the reason for businesses to offer the same product and services at different locations and regions at different
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Google AdWords and Analytics: Who else has access to your accounts?
I work with clients to manage and optimise their Google AdWords ad campaigns. To do this, I need access to their AdWords account and also to their Google Analytics account (if they have one set up). Often when I take over a new account I find that a lot of other people also have access
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Website Navigation: Don’t Leave Me Lost
I’m on holidays in Queensland this week, taking a break from the Melbourne Winter. As I’m not familiar with the roads here, I am relying on the presence of clear, logical road signs to get straight to where I want to go. Website navigation* should be similar; simple, clear and logical, allowing your web visitors
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10 Steps to Fast Track your Blogging Success
Getting the benefits of a blog doesn’t happen overnight. It takes ongoing time, energy and online marketing skills. But when you’re starting out with your first blog, the commitment required can be quite daunting. This step-by-step list will help you set your priorities and get on the fast track to blogging success.
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Google +, What’s all the fuss?
Have you noticed that Google looks a bit different this week? The top of the search page is now black, and next to the organic search results and paid ads there is a “+1″ icon. Read on to find out what it’s all about.
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Free Online Market Research – Are you Making the Most of it?
When I start working with a new client, to find out more about their market I always do some online research and review websites relevant to their market niche. The beauty of Google means that everyone can do this type of online research for free, from the comfort of home.
© 2012 Grassroots Internet Strategy
