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Search-Mel
Melinda, generally known as Mel, is half of the Grassroots team. She is a Google Qualified Advertising Professional and a SEO Web Copywriter. Mel's aim is to make the web world a better place.
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How to Make your Web Content Look Neat in a Tweet
This article was written in January 2012, when the Australian Open was in full swing in Melbourne. As a huge tennis fan I was adding loads of new content to my tennis blog and also sharing other people’s content regularly via Twitter. Several times I wanted to share articles that I enjoyed reading but gave
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7 Ways to Whip your Web Marketing into Shape in Just 7 Minutes
What can you do in 7 minutes? It doesn’t sound like a lot of time but when I started thinking about all the different things most people do in a single day, I realised that actually, you can do a lot in 7 minutes. If you’re like me, you could spend 7 minutes staring out
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5 Sure Fire Ways to Stretch Out Your Google AdWords Budget
Google AdWords is a fantastic way to increase targeted traffic to your website; and whether your advertising budget is big or small, you want it to st-r-e-t-c-h as far as possible. So if you’re managing your campaigns yourself, or planning to get started with Google AdWords soon, here are some sure fire tips for getting
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Online Marketing: Why You Need to Think Globally and Price Locally
A packet of popcorn costs more in a cinema and less in the local market. Despite this difference – which people are aware of – people are willing to buy it from the cinema. This willingness is the reason for businesses to offer the same product and services at different locations and regions at different
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Google AdWords and Analytics: Who else has access to your accounts?
I work with clients to manage and optimise their Google AdWords ad campaigns. To do this, I need access to their AdWords account and also to their Google Analytics account (if they have one set up). Often when I take over a new account I find that a lot of other people also have access
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Website Navigation: Don’t Leave Me Lost
This article was written while I was on holidays in Queensland, taking a break from the Melbourne Winter. As I’m not familiar with the roads in Queensland, I am relying on the presence of clear, logical road signs to get straight to where I want to go. Website navigation* should be similar; simple, clear and
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10 Steps to Fast Track your Blogging Success
Getting the benefits of a blog doesn’t happen overnight. It takes ongoing time, energy and online marketing skills. But when you’re starting out with your first blog, the commitment required can be quite daunting. This step-by-step list will help you set your priorities and get on the fast track to blogging success.
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Free Online Market Research: Are you Making the Most of it?
When I start working with a new client, to find out more about their market I always do some online research and review websites relevant to their market niche. The beauty of Google means that everyone can do this type of online research for free, from the comfort of home.
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Five Quick Things To Get Right Before Publishing Your Web Copy
When it comes to writing your website copy, the main focus is on creating great content with compelling offers aimed at getting your audience to read what you’ve written and take up your offer. But there’s one thing that can kill your web copy and undermine your credibility in an instant if left unchecked, and
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3 Things you can do Right now to Optimise your WordPress.org Website for iPad Users
Mobile Internet usage is a rapidly growing phenomenon, and it’s becoming increasingly important for website owners (especially businesses) to make sure their websites are just as usable on a smartphone or tablet as they are on a computer.
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