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How to add Google Analytics to your WordPress site with Google Analyticator
Google Analytics is a powerful, powerful tool I love it because: It allows you to see where the visitors to your website are coming from It shows you which visitors are coming back It gives you the information and insights you need to improve your website There are three things, however, that annoy me about
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Have you Got an Hour to Give?
This article introduces the children’s charity Children’s Promise. Serena and I are both happy to support this charity by helping with their website and by promoting their appeals, and today we wanted to share their good works with you.
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3 Cool Tips On Writing For The Web
Writing content for the web is a critical skill. It’s not the same as other type of writing such as print, magazines, press releases and books. People approach the web differently and this means you need to write differently to capture and hold their attention. To help you do this, there are techniques you can
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Why you should be wary of spec work
Spec (speculative) work is a contentious issue in the field of design. You may have heard of it and not known what all the fuss is about. Or maybe it’s a totally new concept to you. Whichever camp you fall into, this article aims to explain the issues and give you some perspective on why
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When did you last clean up your Twitter account?
Every once in a while I will spring clean my Twitter accounts to make sure that I am getting the most value from my time on Twitter. Here is my 4 step process for giving a Twitter spring clean: 1. Follow People Firstly follow more people! A percentage of the people you follow will follow
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3 Tools to Streamline your Twitter Updates (and Give you More Time to Build Relationships)
Often the biggest challenge of social media marketing is finding the time to do it. Fortunately there are some great low-cost tools available which can help streamline your activity. I use Buffer, HootSuite and SocialOomph to automate the more tedious tasks on Twitter, such as content distribution and following back, so I can concentrate on
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3 Free Websites My Business Couldn’t Live Without
During an average business day I constantly jump in and out of a lot of different websites. Find out which Free websites I so use regularly in my business that I now feel I couldn’t live without them. And once you start using them you’ll probably feel that way too.
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Why Content Sure Ain’t King
It feels like I’m reading the same post every day. “Content is king,” they shout. “Writing engaging content is the answer,” they drone. “Great SEO = Great content,” they bleat. And you know what? It’s rubbish! Let’s see if I can make it clearer. You can write the most bum-clenchingly awesome piece of content in
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Is This Killing Your Facebook Ads?
It’s a good thing not all marketing stories have to have a happy ending by the first chapter! There’s the website that just didn’t work, those Facebook posts that never got shared, and all those fails in the first few months of the blog. For me one of these has been Facebook ads and it
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3 Key Elements of Online Videos that Get Results
This is you! You’ve decided you want to use online video to build your profile, your personal brand, product or service. You already have a solid or growing reputation in your industry as an expert or you want to develop one. You’re already really comfortable face-to-face, making any kind of presentation to a small group
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