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Are you Reaching the Friends of your Facebook Page Likers?
Did you know that the content on Facebook is primarily consumed within the LIKER’s newsfeed, rather than on the page? Plus, Facebook has found that if a brand posts five days out of seven only 16% of its fans will see the content. All of this of course strengthens the case for writing engaging posts.
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How to Protect Your Business Name
A Business Name is not just the name under which you operate your business: your business name is a valuable asset and integral to the operation of your business. Clients relate to your name, the market recognises your product by name and you are often synonymous with your business name. Here’s how to protect your
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Are Daily Deals and Special Offers Really Good for Business?
I’m a big fan of taking advantage of special offers and promotions, but recently a few bad experiences have left me thinking that I would prefer to pay full price and receive the high level of service that I expected, rather than the bad service that I got.
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Google Analytics: How to Set Benchmarks for your Website
I’ve been meeting with new clients recently to review their Google Analytics data and use it to help create an online marketing strategy for the year and I regularly get asked the same question; “how do I know how well my website is performing?” This is my answer…
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Creating Newsletters with Mailchimp… Your very own personal publishing platform
So you’re in business and you have a list of email addresses – clients, contacts, past customers… and maybe you aren’t doing too much with them. Perhaps they are sitting in an excel spreadsheet by the wayside, perhaps they are just business cards thrown in your desk drawer – or perhaps they are just contacts
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Why you should care about responsive web design
Sure, web design and development might be a little over your head. Maybe you forked out for a designer to build your site, maybe you bought a premium theme or use a free one. Maybe you’ve heard this buzzword “responsive design” being bandied about here and there. But what has it got to do with
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Why Your Website Call To Action Sucks
A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action that guides people towards an outcome. It’s a clear direction, unambiguous and direct and it’s one of the factors behind driving real action
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How to Make your Web Content Look Neat in a Tweet
The Australian Open is in full swing in Melbourne at the moment and as a huge tennis fan I’ve been adding loads of new content to my tennis blog and also sharing other people’s content regularly via Twitter. Several times I’ve wanted to share articles that I enjoyed reading but gave up either because I
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Secret Web Biz – The live recording is out!
Last year we had the pleasure of working with Karl Staib from Party Biz Connect who runs Twitter parties. The whole concept of Twitter parties was new to us (and everyone else!), but we were excited at figuring out how it would work for our Grassroots community. The result was something that was really quite
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Using Inspect Element or Firebug to peek behind the scenes of your WordPress website
Have you ever been frustrated by the way something appears on your website? Perhaps you thought some text was going to be green, but it actually looks red. Or perhaps you formatted text to be aligned to the left, but it’s actually centred. Maybe an image has an ugly-coloured border around it that you didn’t
© 2012 Grassroots Internet Strategy
