Grassroots Internet Strategy

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  • Secret Web Biz – The live recording is out!

    By Serena Star Leonard | January 13, 2012
    Twitter Party Radio Mic

    Last year we had the pleasure of working with Karl Staib from Party Biz Connect who runs Twitter parties. The whole concept of Twitter parties was new to us (and everyone else!), but we were excited at figuring out how it would work for our Grassroots community. The result was something that was really quite

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  • Protect your website with the right Terms and Conditions

    By Karen Vien | January 04, 2012
    Website Terms and Conditions Blog Image

    As a website owner, you want people to visit your site and make use of the information you provide. However, you also want to make sure that people using your site are using it appropriately and properly. Given your website is in the public domain, you should also ensure that you are properly protected from

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  • Video for Business: Using a Presenter vs. Mere Mortals

    By Morgan Newall | December 21, 2011
    tv presenter

    It’s understandable that many business people baulk at appearing on camera. Most of us believe that being in front of the lens is something best left to professionals; those who posses a magical element (and good looks!) that mere mortals lack. Yet, take a closer look – what is the key difference between these professionals and

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  • Top 7 Tips For Website Success

    By Chris Bates | December 21, 2011
    Gold_Medallion.svg.med

    Having presented on the ‘Essential Elements of Website Success‘ in the Grassroots Website Boot Camp I thought it would be useful to share my top 7 tips for those who haven’t seen the webinar. My top tips of website success are things you can do yourself – you don’t necessarily need big budgets or a web

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  • What is a “Gravatar” and Why do you Need one?

    By Toni-Louise Forsyth | December 14, 2011
    Unknown Person Avatar

    Have you heard of the term “Gravatar”? What is it and do you need one? Well, okay.  No, it’s not some character out of the successful Avatar movie, although perhaps in a way, it is kind of substantiated in its effect. Have you ever been reading a blog post and then gone to leave your

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  • Website help. How to get the experts to answer your questions… free!

    By Serena Star Leonard | November 23, 2011
    hands up

    As you might expect people want help with their websites, their marketing and their strategy. We often find people who are suffering with problems that are solved with a simple tip, application or plugin, and yes, that includes us! The web is a massive, ever changing and ever expanding beast, and the best way to

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  • 7 Ways to Whip your Web Marketing into Shape in Just 7 Minutes

    By Melinda | November 17, 2011
    7 marketing tips

    What can you do in 7 minutes? It doesn’t sound like a lot of time but when I started thinking about all the different things most people do in a single day, I realised that actually, you can do a lot in 7 minutes. If you’re like me, you could spend 7 minutes staring out

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  • Your Facebook for business questions answered

    By Serena Star Leonard | July 06, 2011
    facebook-questions

    We have been getting a lot of Facebook questions lately, so I thought I would take a moment to answer some of the more common one’s for you. How do I interact from my Page? Your page is your profile for your business. An

  • Free Online Market Research: Are you Making the Most of it?

    By Melinda | June 16, 2011
    OLYMPUS DIGITAL CAMERA

    When I start working with a new client, to find out more about their market I always do some online research and review websites relevant to their market niche. The beauty of Google means that everyone can do this type of online research for free, from the comfort of home.

  • Are you proud to be a small business?

    By Serena Star Leonard | May 25, 2011
    david-and-goliath-sumo-262x300

    In the digital world, just as in the physical world – many of us try to appear bigger than we really are, subscribing and perpetuating the myth that bigger is better.  With our websites we have the opportunity to be seen as much bigger than our 1, 2 or 3 heads and many small business

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    Grassroots Internet Strategy is a partnership between Serena Star Leonard and Melinda Samson.
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  • Recent Posts

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