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  • Why Your Website Call To Action Sucks

    By Belinda Weaver | January 19, 2012
    Road Sign - One Way

    A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action that guides people towards an outcome. It’s a clear direction, unambiguous and direct and it’s one of the factors behind driving real action

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  • Website help. How to get the experts to answer your questions… free!

    By Serena Star Leonard | November 23, 2011
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    As you might expect people want help with their websites, their marketing and their strategy. We often find people who are suffering with problems that are solved with a simple tip, application or plugin, and yes, that includes us! The web is a massive, ever changing and ever expanding beast, and the best way to

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  • 7 sources of free picture images that will sex up your blogs

    By Serena Star Leonard | October 21, 2011
    Free picture images for your blogs

    Your website, blogs and marketing will look far more interesting, accessible and attractive with great pictures and photos. But they can be costly if you need several to get the message across. The good news is that there are some fabulous places where you can get free picture images and as long as you follow

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  • 7 Key Elements of a Successful Email Marketing Campaign

    By Melinda | May 12, 2011
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    Email is one of the cheapest tools you can use to connect with your target market but it’s not without it’s pitfalls. The way we use email has drastically changed since it was first introduced and every email you send now is up against millions of spam messages flooding inboxes from around the world. So

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  • How to create an email newsletter in MailChimp – video

    By Serena Star Leonard | March 04, 2011
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    In case you haven’t noticed we are massive fans of email marketing application Mailchimp! They have recently

  • The Small Business Tool Kit for Online Success

    By Serena Star Leonard | January 18, 2011
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    The internet offers business owners a plethora of opportunities and a huge range of tools to help you make the most of them. Here are some of the essential tools & functionality you need to run a revenue generating website.

  • 3 Reasons Why MailChimp Rocks for Email Marketing

    By Serena Star Leonard | July 21, 2010

    Video blog time! Mailchimp is brilliant for email marketing and here are some reasons why… Happy Hunting! Serena “Social” Star Sign up and receive your Free Special Report “Top 11 Website Mistakes and How to Avoid Them”

  • Consistency is the Secret to Website Success

    By Serena Star Leonard | July 07, 2010
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    People are simple creatures. We like to know what is going to happen and when. So when you’re promoting your business, website consistency should be one of the foundations of your strategy for success.

  • 5 Tips for Smart Email Marketing

    By Melinda | February 18, 2010
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    Treat your email subscribers like gold. Only ever send them high quality, high value email communications. Sending an email to a list of “opt-in” subscribers is a relative cheap way to market your business. Often, getting the email ready takes more work than you planned and you get to the point of “we just need

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  • Introducing Serena ‘Social’ Star

    By Serena Star Leonard | December 01, 2009
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    Getting Social!   I’m Serena Star Leonard, aka Serena Social Star, owner of Star Coaching, which provides business coaching and freelance resource services for small business owners and new entrepreneurs. I am really excited about

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Grassroots was created by Serena Star Leonard and Melinda Samson to provide eCourses, Tips & Resources to make your website sing!

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