Grassroots Internet Strategy

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  • 3 Key Elements of Online Videos that Get Results

    By Abbe Holmes | May 08, 2013
    Clapperboard reading new

    This is you! You’ve decided you want to use online video to build your profile, your personal brand, product or service. You already have a solid or growing reputation in your industry as an expert or you want to develop one. You’re already really comfortable face-to-face, making any kind of presentation to a small group

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  • 10 Essential Things to Consider When Selling e-Books Online

    By Melinda | December 20, 2012
    ebook on shelf 300 x 200

    I’ve recently been involved with launching two e-Books for sale online, including the Grassroots e-Book “Twitter for Business”.  During the process I did a lot of online research to figure out the best way to do things. Below is a list of the things we took into consideration, including key resources and tools that were used

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  • Why create an online course?

    By Tessa | October 10, 2012
    Udemy

    So, I’ve just finished creating my first online course. Called Step-by-Step WordPress: Basics and Beyond, it’s a training product aimed at creatives or small business owners who want to learn more about WordPress than just blogging. It covers all aspects, from installing and setting up WordPress, to designing, coding and troubleshooting. Pulling it all together

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  • How to run your website from the Caribbean

    By Serena Star Leonard | July 02, 2012
    Run your website from the Caribbean

    It has been three months since I started managing my blogs and business from the road. We are spending 12-18 months in Latin America aiming to see as much of it as possible in that time. My office environment now consists of random desks, couches, benches, beds and tables both indoors and outdoors. My husband

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  • How to Build a Rock Solid Foundation for Website Success

    By Melinda | February 28, 2012
    treasure-chest-md

    When Serena and I revamped this website a few months back we put together these three pillars for effective online marketing that lead to website success. We’ve just spent two days planning new things for Grassroots for the next six months or so and we revisited the pillars to help get focused and put our

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  • Website help. How to get the experts to answer your questions… free!

    By Serena Star Leonard | November 23, 2011
    hands up

    As you might expect people want help with their websites, their marketing and their strategy. We often find people who are suffering with problems that are solved with a simple tip, application or plugin, and yes, that includes us! The web is a massive, ever changing and ever expanding beast, and the best way to

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  • Online Marketing: Why You Need to Think Globally and Price Locally

    By Melinda | September 21, 2011
    popcorn-md1

    A packet of popcorn costs more in a cinema and less in the local market. Despite this difference – which people are aware of – people are willing to buy it from the cinema. This willingness is the reason for businesses to offer the same product and services at different locations and regions at different

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  • Can you generate revenue with affiliate ads and Google AdSense, or is it just a waste of space?

    By Serena Star Leonard | February 03, 2011
    magic-beans-300x199

    There are many kinds of ads you can put on your website in the hope of generating income: You can sell ad space either personally or (if you are big enough) through a media agency. You can promote affialite products personally through your recommendation You can choose affiliate ads from thid party sites and paste

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  • 4 More Ways to Make Money from Your Website

    By Serena Star Leonard | December 17, 2009
    moneytree1-300x299

    Carrying on from the previous post 3 Ways to Make Money from Your Website here are another 4 popular ways to generate income from your website…

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