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Why Content Sure Ain’t King
It feels like I’m reading the same post every day. “Content is king,” they shout. “Writing engaging content is the answer,” they drone. “Great SEO = Great content,” they bleat. And you know what? It’s rubbish! Let’s see if I can make it clearer. You can write the most bum-clenchingly awesome piece of content in
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Is This Killing Your Facebook Ads?
It’s a good thing not all marketing stories have to have a happy ending by the first chapter! There’s the website that just didn’t work, those Facebook posts that never got shared, and all those fails in the first few months of the blog. For me one of these has been Facebook ads and it
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3 Key Elements of Online Videos that Get Results
This is you! You’ve decided you want to use online video to build your profile, your personal brand, product or service. You already have a solid or growing reputation in your industry as an expert or you want to develop one. You’re already really comfortable face-to-face, making any kind of presentation to a small group
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Link Building Tips You Need to Know
This week is all about Building Links to your website. We took some time to ask Chris Bates from Octoply a few questions, to see if he could throw some light on link building for small business people. How important is link building really? It’s going to depend on the website… Unless you have backlinks
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How to Create an Online Marketing Strategy From Scratch
Hi, I’m Troy Dean and I’m going to teach you how to design and implement an Online Marketing Strategy from Scratch. This six part series will get you focussed and help you get fast results without distraction.
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Building performance skills for online video (and how to avoid the pasted on smile)
It’s the little things that make the biggest difference! Video just happens to be shaping up to be the next biggest thing in online marketing! So, how do you get anyone who sees your videos to do what you want them to! Wouldn’t you like to know that your face-to-face video performance convinces anyone who
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Essential Reading for Everyone who cares about Getting Traffic from Google
The Search Engine Optimisation (SEO) landscape is always changing and 2013 is no exception. There are so many different factors that impact how much organic traffic you get from search engines that it can be hard to keep up with what you need to know.
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The 100K Challenge: Increase your web traffic through strategic use of keywords
Find out where to add keywords to your blog articles to give them the best chance of getting web traffic from search engines like Google.
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How to optimise your WordPress website for mobile visitors
Have you looked at your website on a smartphone lately? A tablet? Chances are, if you have one of these devices, you have noticed that some websites look great on them, and some look… well, tiny. So how can you ensure that your website looks great for all visitors, and more importantly, gives them the
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5 Things You Should Know About Your Brand
This article is a guest blog by Leah Klugt of The Golden Goose, a small business brand consultant who can give you a golden feather that is the start of something magical. We’re now in an age where purchases are made based on emotions, brand story and brand personality. No longer is there one local grocery
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