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Why Your Website Call To Action Sucks
A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action that guides people towards an outcome. It’s a clear direction, unambiguous and direct and it’s one of the factors behind driving real action
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Protect your website with the right Terms and Conditions
As a website owner, you want people to visit your site and make use of the information you provide. However, you also want to make sure that people using your site are using it appropriately and properly. Given your website is in the public domain, you should also ensure that you are properly protected from
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Video for Business: Using a Presenter vs. Mere Mortals
It’s understandable that many business people baulk at appearing on camera. Most of us believe that being in front of the lens is something best left to professionals; those who posses a magical element (and good looks!) that mere mortals lack. Yet, take a closer look – what is the key difference between these professionals and
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The Secret To Why A Good Copywriter Does More Than Write Good Copy
To write effective marketing campaigns, campaigns that really connect with people and drive them to action, a copywriter needs to understand your business, your marketing goals and your target market. They need to understand the values your business holds dear and what makes you unique. All of this information forms the foundations of your business
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7 Ways to Whip your Web Marketing into Shape in Just 7 Minutes
What can you do in 7 minutes? It doesn’t sound like a lot of time but when I started thinking about all the different things most people do in a single day, I realised that actually, you can do a lot in 7 minutes. If you’re like me, you could spend 7 minutes staring out
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Website Navigation: Don’t Leave Me Lost
I’m on holidays in Queensland this week, taking a break from the Melbourne Winter. As I’m not familiar with the roads here, I am relying on the presence of clear, logical road signs to get straight to where I want to go. Website navigation* should be similar; simple, clear and logical, allowing your web visitors
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Free Online Market Research – Are you Making the Most of it?
When I start working with a new client, to find out more about their market I always do some online research and review websites relevant to their market niche. The beauty of Google means that everyone can do this type of online research for free, from the comfort of home.
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Are you proud to be a small business?
In the digital world, just as in the physical world – many of us try to appear bigger than we really are, subscribing and perpetuating the myth that bigger is better. With our websites we have the opportunity to be seen as much bigger than our 1, 2 or 3 heads and many small business
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Website Detail: 5 Things you Need to Nail
I’ve been reviewing a lot of websites for clients over the past few weeks. Often, at first glance, a website looks great. But when you drill down to the details, there are things that can be improved. If the devil is in the detail, make sure your website gives a heavenly user experience by checking
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Here’s the thing that will make you stand out
When a potential client asks you about your business, how do you answer? If you focus on the facts about who you are and what you do, you’re missing out on opportunities. The same applies for your website.
© 2012 Grassroots Internet Strategy
