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Video for Business: Using a Presenter vs. Mere Mortals
It’s understandable that many business people baulk at appearing on camera. Most of us believe that being in front of the lens is something best left to professionals; those who posses a magical element (and good looks!) that mere mortals lack. Yet, take a closer look – what is the key difference between these professionals and
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The Secret To Why A Good Copywriter Does More Than Write Good Copy
To write effective marketing campaigns, campaigns that really connect with people and drive them to action, a copywriter needs to understand your business, your marketing goals and your target market. They need to understand the values your business holds dear and what makes you unique. All of this information forms the foundations of your business
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7 Ways to Whip your Web Marketing into Shape in Just 7 Minutes
What can you do in 7 minutes? It doesn’t sound like a lot of time but when I started thinking about all the different things most people do in a single day, I realised that actually, you can do a lot in 7 minutes. If you’re like me, you could spend 7 minutes staring out
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Website Navigation: Don’t Leave Me Lost
This article was written while I was on holidays in Queensland, taking a break from the Melbourne Winter. As I’m not familiar with the roads in Queensland, I am relying on the presence of clear, logical road signs to get straight to where I want to go. Website navigation* should be similar; simple, clear and
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Free Online Market Research: Are you Making the Most of it?
When I start working with a new client, to find out more about their market I always do some online research and review websites relevant to their market niche. The beauty of Google means that everyone can do this type of online research for free, from the comfort of home.
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Five Quick Things To Get Right Before Publishing Your Web Copy
When it comes to writing your website copy, the main focus is on creating great content with compelling offers aimed at getting your audience to read what you’ve written and take up your offer. But there’s one thing that can kill your web copy and undermine your credibility in an instant if left unchecked, and
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Are you proud to be a small business?
In the digital world, just as in the physical world – many of us try to appear bigger than we really are, subscribing and perpetuating the myth that bigger is better. With our websites we have the opportunity to be seen as much bigger than our 1, 2 or 3 heads and many small business
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Website Detail: 5 Things you Need to Nail
I’ve been reviewing a lot of websites for clients over the past few weeks. Often, at first glance, a website looks great. But when you drill down to the details, there are things that can be improved. If the devil is in the detail, make sure your website gives a heavenly user experience by checking
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Here’s the thing that will make you stand out
When a potential client asks you about your business, how do you answer? If you focus on the facts about who you are and what you do, you’re missing out on opportunities. The same applies for your website.
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3 Time Saving Ways to Generate Content for your Website or Blog
Regularly sharing new, high quality content on your website or blog is an effective way to increase your web traffic and create opportunities for your business. But, creating all that new content takes a lot of time, right? Well, actually… it doesn’t have to, not always!
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