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Why Content Sure Ain’t King
It feels like I’m reading the same post every day. “Content is king,” they shout. “Writing engaging content is the answer,” they drone. “Great SEO = Great content,” they bleat. And you know what? It’s rubbish! Let’s see if I can make it clearer. You can write the most bum-clenchingly awesome piece of content in
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5 Sure Fire Ways to Stretch Out Your Google AdWords Budget
Google AdWords is a fantastic way to increase targeted traffic to your website; and whether your advertising budget is big or small, you want it to st-r-e-t-c-h as far as possible. So if you’re managing your campaigns yourself, or planning to get started with Google AdWords soon, here are some sure fire tips for getting
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Google AdWords and Analytics: Who else has access to your accounts?
I work with clients to manage and optimise their Google AdWords ad campaigns. To do this, I need access to their AdWords account and also to their Google Analytics account (if they have one set up). Often when I take over a new account I find that a lot of other people also have access
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How to Drive Traffic to a New Website
While traffic on the road makes you late, bored and frustrated, traffic to your website makes you right on time for many new opportunities. A lot of work goes in to creating a new website. Once it finally goes live that’s when you can sit back and relax. Right? Bu-bum. Actually that’s when you need
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Introducing Search-Mel
I’m Melinda Samson, aka Search Mel, owner of Click-Winning Content, which provides web content writing and search engine marketing services to help small businesses increase their website visitors and enquiries. I’ve teamed up with
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