• Google AdWords and Analytics: Who else has access to your accounts?

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    I work with clients to manage and optimise their Google AdWords ad campaigns.  To do this, I need access to their AdWords account and also to their Google Analytics account (if they have one set up).  Often when I take over a new account I find that a lot of other people also have access

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  • Website Navigation: Don’t Leave Me Lost

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    I’m on holidays in Queensland this week, taking a break from the Melbourne Winter. As I’m not familiar with the roads here, I am relying on the presence of clear, logical road signs to get straight to where I want to go.  Website navigation* should be similar; simple, clear and logical, allowing your web visitors

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  • 10 Steps to Fast Track your Blogging Success

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    Getting the benefits of a blog doesn’t happen overnight. It takes ongoing time, energy and online marketing skills. But when you’re starting out with your first blog, the commitment required can be quite daunting. This step-by-step list will help you set your priorities and get on the fast track to blogging success.

  • Google +, What’s all the fuss?

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    Have you noticed that Google looks a bit different this week? The top of the search page is now black, and next to the organic search results and paid ads there is a “+1″ icon.  Read on to find out what it’s all about.

  • 3 Things you can do Right now to Optimise your WordPress.org Website for iPad Users

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    Mobile Internet usage is a rapidly growing phenomenon, and it’s becoming increasingly important for website owners (especially businesses) to make sure their websites are just as usable on a smartphone or tablet as they are on a computer.

  • Is Thinking about Linking Driving you to Drinking?

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    Inbound Links (also called External Links and Backlinks) are links from other websites to your website. Having high quality inbound links is an important factor in optimising your website for search engines. But, building links can be difficult. If thinking about linking makes your head hurt, this article will give you a place to start.

  • 3 Time Saving Ways to Generate Content for your Website or Blog

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    Regularly sharing new, high quality content on your website or blog is an effective way to increase your web traffic and create opportunities for your business. But, creating all that new content takes a lot of time, right? Well, actually… it doesn’t have to, not always!

  • Practical SEO Copywriting Insider Tips from Guru Glenn Murray

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    To make the maximum impact from the content you write for your website or blog, it is important that you are aware of the basics of SEO copywriting while keeping in mind that first and foremost you’re writing for people. SEO copywriting is the practice of writing copy that helps you attract web visitors via

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  • Online Marketing Tips from 5 Business Rock Stars

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    We are really excited to be putting this article together today, full of information that has been provided by our Business Rock Stars and supporters as part of the Websites Rock Festival. You can implement these tips immediately to super charge your online marketing.

  • Google: Find out What’s New and What it Means for You

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    Like a caterpillar turns into a butterfly, many things evolve and are constantly ch-ch-ch-ch-changing! That’s certainly true for Google lately. There has been a number of changes to the information that you see when you do a Google search.  This article gives an overview of the changes, and what they mean for you and your

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