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  • Google: Find out What’s New and What it Means for You

    By Melinda | November 22, 2010
    blue-butterfly-md

    Like a caterpillar turns into a butterfly, many things evolve and are constantly ch-ch-ch-ch-changing! That’s certainly true for Google lately. There has been a number of changes to the information that you see when you do a Google search.  This article gives an overview of the changes, and what they mean for you and your

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  • Does your website look good in Google? Or does it look goofy?

    By Melinda | October 25, 2010
    Goofy_hq-266x300

    Have you done a Google search for your business or website name to see how your website looks in the search results?  If not, give it a try now and see if it looks good, or goofy.

  • How to choose the right type of WordPress blog for your business

    By Melinda | September 28, 2010
    wordpress-logo-stacked-rgb-300x186

    When we set up this blog about a year ago we went through a long winded process of figuring out what kind of website we needed in order to meet our objectives. Eventually we identified WordPress as the web software we wanted to use, then we got stumped when we learned that not all WordPress

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  • Are your DIY Video efforts professional enough?

    By Melinda | September 22, 2010
    video-strip

    Online video is booming and having a video available on your website that explains who you are and the benefits of using your products and services is a great marketing tactic. But, when it comes to getting the video created, where do you draw the line between creating the video yourself and working with a

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  • Have you seen how your website looks on a mobile phone lately?

    By Melinda | August 25, 2010
    smartphone-excitement-md

    This article was inspired by an AmCham lunch where the General Manager of Google presented about future internet trends, including that within a few years, more people will access the internet via mobile phones than computers. That got me thinking, is our website ready and waiting to be seen via mobile phones? Is yours?

  • Allintitle Search: The FREE Way to Find out Keyword Competition

    By Melinda | July 29, 2010

    Once you’ve done your keyword research to identify the keywords you will include in your website or blog article, find out how to do an Allintitle search to discover how competitive your keywords are – for free!

  • 5 Ways to Increase Organic Traffic to Ecommerce Websites

    By Melinda | April 08, 2010
    ecommerce website

    The first step of selling a product or service on an ecommerce website is to have people visiting the website. Make sure your website is set up in the best possible way to attract organic traffic, right from the start.

  • Put Yourself on the Google Map! Create a Google Places Listing.

    By Melinda | March 29, 2010

    Want your business to come up next to the Google Map when people search on your keywords in your local area?  Increase your presence in local Google search results by creating a listing in Google Places (formerly called the Google Local Business Centre.)

  • Adding Keywords to your Website or Blog – Part 2: Where to add Keywords

    By Melinda | February 11, 2010
    Blog-Keywords-Shown-in-a-SERP-300x225

    In my previous post, Adding Keywords to your Website or Blog – Part 1 we reviewed why keywords are important and how to figure out which keywords to use for your website or blog.  Now we’ll look at adding keywords to your web copy.

  • Adding Keywords to Your Website or Blog – Part 1 Keyword Research

    By Melinda | February 09, 2010

    “Adding Keywords in All the Right Places” is one of my favourite songs… whoops, sorry, that song was “Looking for Love in All the Wrong Places”. Clearly I’m far more of a keyword nerd than I realised, better start fresh

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