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How to Make your Web Content Look Neat in a Tweet
By Melinda | January 19, 2012
The Australian Open is in full swing in Melbourne at the moment and as a huge tennis fan I’ve been adding loads of new content to my tennis blog and also sharing other people’s content regularly via Twitter. Several times I’ve wanted to share articles that I enjoyed reading but gave up either because I
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Secret Web Biz – The live recording is out!
By Serena Star Leonard | January 13, 2012
Last year we had the pleasure of working with Karl Staib from Party Biz Connect who runs Twitter parties. The whole concept of Twitter parties was new to us (and everyone else!), but we were excited at figuring out how it would work for our Grassroots community. The result was something that was really quite
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12 reasons to have a Facebook page
By Lara Solomon | January 04, 2012
I talk to a lot of people who either have a Facebook page for their business or who are thinking about getting one. The one thing that often stands out to me is that people don’t know why they have a page. The reason they give when asked can be “I was told to” or
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7 Ways to Whip your Web Marketing into Shape in Just 7 Minutes
By Melinda | November 17, 2011
What can you do in 7 minutes? It doesn’t sound like a lot of time but when I started thinking about all the different things most people do in a single day, I realised that actually, you can do a lot in 7 minutes. If you’re like me, you could spend 7 minutes staring out
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How to kick your website promotion into gear with a Twitter Party – an Interview with Karl Staib
By Serena Star Leonard | October 26, 2011
In late September we held the first Australasian Twitter party! It was a fun live event called Secret Web Business hosted by the Grassroots Gals Melinda and Serena with special guests Linda Coles and Lara Solomon In case you were wondering, a Twitter Party is a live 1 hour Twitter based event that can also
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Quick Tips for Twitter Newbies
By Serena Star Leonard | August 07, 2011
You have a website, you want to promote it. In terms of social media there are plenty of options for networking, building relationships and giving value. At this moment in time Twitter is still one of the most widely used and useful applications in this space. If you are ready to discover the potential of
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Your Facebook for business questions answered
By Serena Star Leonard | July 06, 2011
We have been getting a lot of Facebook questions lately, so I thought I would take a moment to answer some of the more common one’s for you. How do I interact from my Page? Your page is your profile for your business. An
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Google +, What’s all the fuss?
By Melinda | June 30, 2011
Have you noticed that Google looks a bit different this week? The top of the search page is now black, and next to the organic search results and paid ads there is a “+1″ icon. Read on to find out what it’s all about.
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Make more connections with a great Twitter landing page
By Melinda | December 09, 2010
When you create your Twitter profile, you can add a link to your website. A lot of people simply link to their home page. But, you’ll get a lot more value from the people who click on this link if you direct them to a landing page specifically created for people who arrived there from
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Iggy Pintado’s Social Media Insights and More Online Marketing Tips
By Melinda | December 02, 2010
As the Websites Rock Festival rolled out this week it reminded me of how much information exists about marketing your website. Especially when you consider social media, email marketing, how search engines work, what makes great web design and development, generating media coverage and so much more. And that’s why Grassroots Internet Strategy exists. Our
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