Google Analytics is a free web analytics tool.
It provides a wealth of information about your website.
Whenever someone tells me they need to improve their website’s performance, the first question I ask is “Do you have Google Analytics installed?”.
If the answer is “yes”, then we can review the information and decide what to do next. If the answer is “no”, and they don’t have another type of analytics tool already installed, I encourage them to get Google Analytics set up as soon as possible so that we have some data to work with.
Understand and improve your website’s performance
Follow the green links below to read articles about data from Google Analytics that will help you understand and improve your website.
Or, if you have time, get a comprehensive walkthrough by watching the video of my “Google Analytics 101″ presentation from WordCamp Melbourne in February.
Not convinced you need analytics?
Make sure your Account is set up the right way
Understand the terminology that’s used
Drilling Down on Information from the Dashboard
Find out if people in your target geographic location are visiting your website
Understand where your web traffic is coming from to find out which website marketing activities are paying off
In order for you to get results, once they get to your website your visitors need to be motivated to act, such as making a purchase, signing up for your e-newsletter or submitting an enquiry.
Goals allow you to track the actions that your web visitors take
Keeping a regular eye on your Analytics
Monitor your Google Analytics account regularly so that you’ll know what impact your marketing (or lack of marketing!) has.
Set benchmarks for key statistics
You can get reports automatically emailed to you on a regular basis
Google Analytics 101 Presentation from WordCamp Melbourne
Watch the vid to explore Google Analytics in more depth.
You’ll find out tips and tricks that took me years to learn!
Although Google Analytics provides an incredible amount of useful information, it doesn’t give insights into WHY your web visitors behave the way they do. To find out more about the WHY, it’s useful to get feedback about your website from your clients, prospects and subscribers.
Which features of Google Analytics do you like the most? Which do you need help with?
Leave a comment and let us know.
Until next time
P.S. WordCamp is a conference for WordPress users. If you’re in the Melbourne area you can subscribe at the WordCamp Melbourne website to be kept informed about the next event, or check out conferences around the world at WordCamp Central.