My name is Belinda. I am an SEO copywriter and a Wordle addict.
What’s a Wordle?
Wordle is a free online tool that generates word clouds from any text, blog or RSS feed. In the word cloud created, the most frequently used words are bigger and more prominent. You can find it at http://www.wordle.net/
Word clouds aren’t just cool, they can help you improve your search engine ranking
You see, search engines aren’t really that clever. They rely on certain signals to work out what your web page or blog post is about. One of these signals is the most frequently used words. As an SEO copywriter, that’s exactly what I need to ascertain and if you are writing your own content, it should also be on your radar.
I write my first draft of copy without focusing on SEO too much. It sounds counter intuitive, doesn’t it? I do look for opportunities to use my specific keywords but I always write for readers before search engines.
Once I’m finished writing, I plug my copywriting into Wordle.
I get an instant feel for the words being referenced most often and whether or not I need to go back to my copy and look for ways to use my specific keywords more appropriately and more often.
Wordle doesn’t take into account the strategic positioning of your keywords (which matters) but it’s a great litmus test on whether or not your page is a jumble of topics. Remember that search engines need clear signals about the topic you are writing about. If you do nothing else as part of your search engine optimisation process, run your copy through Wordle and make sure your main topic displays as the biggest words in that cloud.
Once you try Wordle, I bet you’ll be as addicted as I am.