-
Boost your search engine ranking with a word cloud
My name is Belinda. I am an SEO copywriter and a Wordle addict.
What’s a Wordle?
Wordle is a free online tool that generates word clouds from any text, blog or RSS feed. In the word cloud created, the most frequently used words are bigger and more prominent. You can find it at http://www.wordle.net/
Word clouds aren’t just cool, they can help you improve your search engine ranking
You see, search engines aren’t really that clever. They rely on certain signals to work out what your web page or blog post is about. One of these signals is the most frequently used words. As an SEO copywriter, that’s exactly what I need to ascertain and if you are writing your own content, it should also be on your radar.
I write my first draft of copy without focusing on SEO too much. It sounds counter intuitive, doesn’t it? I do look for opportunities to use my specific keywords but I always write for readers before search engines.
Once I’m finished writing, I plug my copywriting into Wordle.
Wordle.net
I get an instant feel for the words being referenced most often and whether or not I need to go back to my copy and look for ways to use my specific keywords more appropriately and more often.
Wordle doesn’t take into account the strategic positioning of your keywords (which matters) but it’s a great litmus test on whether or not your page is a jumble of topics. Remember that search engines need clear signals about the topic you are writing about. If you do nothing else as part of your search engine optimisation process, run your copy through Wordle and make sure your main topic displays as the biggest words in that cloud.
Once you try Wordle, I bet you’ll be as addicted as I am.
Belinda is a professional marketing copywriter who confidently walks the line between writing effective copy and creating an engaging brand personality. Why choose between them? Copywrite Matters for professional copywriting services: Copywrite Matters The Copy Detective for a weekly dose of copywriting, marketing and all things business: The Copy Detective
Connect
If you like it, please share it!
Join in! There's already been 6 comments
Post a comment
Special Offers
Struggling with Twitter?
Recent Posts
Hostgator Rocks!
Enter Code passion099 for 25% discount on your first purchase.
The Best Keyword Research Tool
DIY WordPress Made Easy
Thank you for this article Belinda! Until now, I didn’t realise the role that Wordle plays in SEO terms. Will give it a go with our BLOG this week!
Thank you, Chantal
Thanks Chantal. Remember that Wordle won’t tell you if your SEO terms are good choices, just if you’re using them most frequently in your text. Still – a very useful tool!
I love words and I love pretty fonts. Wordle is awesome!
Yes it is… and oh so addictive!
Thanks for sharing this post on your blog! I had no idea that word clouds actually served any purpose besides looking kinda neat and creating a way to break up a page with a lot of text. I’m fairly unfamiliar with making Wordles; can you customize a Wordle so that it enlarges certain words above others?
You’re welcome Ruth.
Wordle creates a customised word cloud based on the text you’ve entered. If you want certain words to appear larger than all the others, you just have to use them more frequently in the text you input into the tool.
If you head to http://www.wordle.net/ you’ll see an option to Create. You then enter any text you like et voila! A word cloud!