Last year we had the pleasure of working with Karl Staib from Party Biz Connect who runs Twitter parties.

The whole concept of Twitter parties was new to us (and everyone else!), but we were excited at figuring out how it would work for our Grassroots community.

The result was something that was really quite fun and from the feedback we received from all those who attended a great learning session. Here is the recording so you can hear for yourself!  It includes:

Melinda Samson who will show you how to get set to get into Google

Linda Coles on using LinkedIn to network in your pyjamas

Serena Star Leonard on blogging to build communities that care

And Lara Solomon on growing your business with a Facebook page

Secret Web Business – Twitter Party! by kungfukitty_oz

The format for this party was simple. The hosts and guests spoke live on the session, and our audience were all able to listen in live to the audio. Everyone was tweeting away during the session on Twitter and our host Karl managed the Twitter side of things giving away prizes and making sure that questions were asked of the presenters.

Afterwards we got a report on the tweets and activity during the event which was a great bonus as it can sometimes be hard to measure social media efforts.

Twitter is still a mystery for some business owners on how they can use it to build rapport and connect with their audience, and while there are great success stories, there are also over 50% of accounts that lay dormant.

What Karl is doing with these events is harnessing the best of the benefits of social media and personal connection and we think this kind of event was pretty ingenious for connecting the two!

Stay tuned for more Twitter Parties in 2012!

Serena is a business coach, radio presenter and one half of the Grassroots team. She has a passion for successful websites, low maintenance income and blogging and her book How to Retire in 12 Months is in stores now.

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