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Why you need Kick-Ass SEO (even if you don’t know what SEO is)
This is a message that I got from my business partner Mel (aka Search-Mel) the other day…
We got our first true organic visitor today who searched for “website strategy courses”. And for “internet strategy courses” – we are on page one for the whole world!!
Mel, in 6 weeks, has succeeded in getting our website on the first page of Google, globally, for some of our key search terms..
Now I must confess that SEO (Search Engine Optimisation) is like a foreign language to me. But I am savvy enough to know this… if you are serious about your website being found by customers and potential customers you need kick-ass SEO to give you the best chance possible.
What I also know is that when all is said and done, if you are hard to find in the search engines you will miss out on business opportunities through your online efforts.
I figure you have two choices:
1. Learn SEO yourself
If you love finding out how things work, have an interest in learning the technical side of internet marketing and have some time and money you should learn SEO yourself. Consume as many books, courses and articles as you can and apply the teachings to your website/s while closely analysing the results. You can start by reading SEO and other important search related terms.
This can take some time and commitment but will pay off in the long run if you plan to make an income online.
2. Use an SEO expert
If like me the thought of learning SEO pains your brain, get an expert on board. Hiring or partnering with an SEO guru will leave you to focus on other aspects of your business, but be warned… there are many people in the industry who offer SEO that only understand the basics (at best!) or won’t tell you the whole story.
SEO specialists are a holy breed, and there are thousands of people who look and sound just like them. But, as I have learned the hard way, I can tell you that if they are not EXPERTS it can be a costly relationship.
To avoid throwing your money away, make sure you ask someone to explain for you the whole concept of SEO in laymen’s terms. You want to understand what is possible so that you can create some tangible goals for your website with your SEO expert and then hold them to account to achieve them.
To qualify your expert ask for references from other clients of theirs, find out what search terms they are focusing on and then do some undercover work to see where they rate on Google for those terms.
Which ever way you go, make sure you mark Kick-Ass SEO as essential for your business website and take an interest in how easily you are found in the search engines. As the next step, discover What your new website needs for Search Engine Optimisation
If you like this blog and would like more subscribe here!
Happy Hunting!
Serena “Social” Star
PS. If you are interested, I personally recommend Melinda to the high heavens! I may be biased and I may not know a lot about SEO but I know we are being found quickly in Google, and that is good enough for me.
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Image: Salvatore Vuono / FreeDigitalPhotos.net
Serena is a business coach, radio presenter and one half of the Grassroots team. She has a passion for successful websites, low maintenance income and blogging and her book How to Retire in 12 Months is in stores now.
About Us
Grassroots was created by Serena Star Leonard and Melinda Samson to provide eCourses, Tips & Resources to make your website sing!
Serena is a business coach, radio presenter and one half of the Grassroots team. She has a passion for successful websites, low maintenance income and blogging and her book How to Retire in 12 Months is in stores now.
Good post!I accidently found your website on google, I will be coming back here once again.
Cheers Darrick, thanks for your feedback.
The above writing was great. I find it very interesting and I will surely forward this to my friends online. Anyway, thanks for sharing this.
This just goes to show that Internet Marketing strategies are becomming more and more covert and it’s time to step up your tactics.
That is nice to definitely find a site where the blogger knows what they are talking about.
Thanks for your feedback, much appreciated.
Mel
Lots of Good information in your blogpost, I bookmarked your blog post so I can visit again in the near future, Thanks, Johnny Sessin
Hi. Wonderful work.
I was just doing some surfing on my Jack Phone during my break at my work place, and I came across something I thought was intriguing. It linked to your website so I clicked over. I can’t really find the relevance between your site and the one I came from, but your site good none the less .
Hey compañero, realmente tenido gusto este poste. Can’ t parece conseguirlo para dar formato a la derecha en Internet Explorer, se dobla todo para arriba, pero no trabaja muy bien en Firefox tan ninguna preocupación.
Really nice post, thanks for writing that up. Have been meaning to read up on that for a while now and didn’t think about it until this evening when I came across this post. Putting it in my RSS feed!
Search Engine Optimization is an important task internet small business technique and it isn’t only for large businesses as generally thought. Any organization large or small can take advantage of Search Engine Marketing to advertise their enterprise internet site. Learning the way to implement a Search Engine Optimization strategy within your own smaller organization is an essential thing to learn.
Good read … headline catchy … good points, some of which I have learned along the way as well (humility, grace, layoff the controversial stuff). Will share with my colleagues at work as we begin blogging from a corporate perspective. Thanks!
Hey Mulch! Make sure you come back and share your blog : )
Can you provide more information on this? take care
These tips are so true
In Response to
“To qualify your expert ask for references from other clients of theirs, find out what search terms they are focusing on and then do some undercover work to see where they rate on Google for those terms.”
My company and all Professional SEO companies sign Non-Disclosure Agreements with our clients so we are not allowed to give out that information and even if we could our clients are very busy running their business, these include Fortune 500 Companies, and do not have the time to take calls, so using this as a criteria for hiring an SEO company means you could miss out working with top SEO experts.
We consult with our future clients and explain what we can do for them, how much they need to invest and how it will help their business!
Rick Mosca
Mosca Marketing Consultants
http://moscamarketingconsultants.com
http://moscamarketingconsultants.com
Just wasting some free time on Digg and I found your entry. Not typically what I prefer to read about, but it was definitely worth my time. Thanks.
Hi I like the site it is great